Our Goal

Over the past three weeks I have written about our Mission, Vision and Values.  This blog is about our Goals.

  1. Mission
  2. Vision
  3. Values
  4. Goals
  5. Guiding Principals
  6. Strategies

Let’s start with a little semi-unrelated history.  From 1982 to 1994, with a small 18 month sabbatical to Dartmouth, I worked for Indiana University.  One of the “Prides of IU” is David Starr Jordan.  Dr. Jordan was President of IU from 1885 to 1891, and at 34 years of age was the nation’s youngest university president.  In March of 1891 he was approached by Leland and Jane Stanford who offered him the presidency of their about-to-open California University, Leland Stanford Jr University. He served as Stanford University’s first President for 23 years and Chancellor for another 3.  Dr. Jordan was an outstanding leader, who once stated,

The world turns aside to let any man pass who knows whither he is going.

Today’s translation

Get out-of-the-way, this cat has a goal and is on a mission!

Our goal, and we will continue to achieve it at higher levels, is to:

Provide the greatest offering and integration of resources created by our tier one authors, supported by top-quality, high-touch professional development, using technology as an accelerator.

We can easily brake this down into five key points.

Greatest offerings:  If you go back to my post on the Mission Statement, under Advance you will see exactly what we mean. “It is our job to take the intellectual property submitted to us in a manuscript, help the author develop it through our very detailed developmental editing process, produce a high quality product and get it into the hands of educators who need that particular solution to help them.  We then book speaking engagements for our authors, interactive video consulting sessions, build an Associate pool to support their speaking demands, create on-line courses, make DVDs, get the author on stage at our events and other events, etc.   Anything we can do to get their work exposed, advanced.” You will not find another business in the education market supporting K-12 Education that provides an offering even close to this depth on an individual author basis.

Integration of resources:  In my post on Vision I wrote that “All of our authors’ work can be bridged together to build a unique school improvement plan for a variety of unique school scenarios.”  We integrate not only all the work of a single author into multiple mediums that build off of each other supporting her/his research, but we pair authors’ works together building a customized and unique solution to a school’s particular issues.

Our tire one authors: Also in our Mission Statement blog I emphasised that we only promote the work of Solution Tree authors.  Sure we could have a thriving business selling all sort of Ed Products by all sorts of people, but we don’t. We focus 100% of our attention on the people who have entrusted their life’s work with us to publish, produce and promote.  And we only publish the best of the best.

Top quality high-tough: Top quality is one of our Core Values, I would put our quality up against anybody’s!  And I mean that with all sincerity.  As I wrote in my Values blog post, nobody in our sector of education does more developmental work with an author to make certain their work is articulated in the most productive way possible.  There is not a more qualified, better supported or more monitored team of presenters working in schools today, and I guarantee there is not a better run event business in education.  That last statement may be true in any industry, but I only closely monitor Education.   As for high-tough.  We are in constant contact with our Authors, Associates and our customers.  Top quality means ‘squat’ without constant feedback for continuously improve.

Technology as an accelerator: We are not a tech company, though we have done well to date providing high quality tech products when we do produce them.  Recently we have invested heavily in technology being lead by on of education’s finest, Chris Morgan.  Chris is making GREAT strides in bringing us up to speed on tech tools and products that will further support the work of our Authors, and leading a phenomenal team of techies who will be releasing some great tools.  He is darn good.  Stay tuned.

Malcolm Forbes once said, “If you don’t know what you want to do, it’s harder to do it.”  Well, we know what we want to do, what we must do, and Why We Do It.


Quote – Goals

This Thursday’s post will be on Solution Tree’s Goal.  So we better have a few good quotes on goals to get us in the mood, by three who knew how to set goals and achieve them.

I’ve worked too hard and too long to let anything stand in the way of my goals. I will not let my teammates down and I will not let myself down.

— Mia Hamm

A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.

–Larry Bird