The Why

In 2010 I watched a TED.com presentation by Simon Sinek, and it hit me between the eyes like a hockey puck.  Simon was talking about Solution Tree, without using our name.  He was articulating everything I believe about our business.  Solution Tree is all about the Why, not the How or the What.  Those two actions support the Why.

What we do at Solution Tree is produce very high quality professional development products.  How we work at Solution Tree is our Mission Statement. To advance the work of our authors.  The Why is our Vision Statement.  To transform education world wide to ensure learning for all.

It is not what we do, but why we do it.

This blog is about the Why.  Stories about our authors, staff, culture, and my observations and insights from the road.  Why we do what we do is arguably the most important Why in the world.